Fact and figures:

•  Research proves UV exposure increases skin cancer, premature aging and other skin damage. 

•  According to a Forbes.com story about consumer spending habits keeping fit remains one of the top 10 priorities for Americans. 

• New York Times reported on May 16, 2010 “While the death rate from melanoma — the most severe skin cancer — has been declining for 20 years for people under 50, men over 50 have the highest increase in death rate, 3.2 percent a year since 2002. The highest annual increase in incidence of melanoma is among white men over 65, 8.8 percent a year since 2003. And while there’s also rapid growth among young white women ages 15 to 34 (40 percent of 18-year-old women have used a tanning bed in the last year, compared to 8 percent of men, according to the American Academy of Dermatology), nearly twice as many men as women die of skin cancer each year”.

According to the National Cancer Institute and the Centers for
Disease Control and Prevention (CDC):

• Cancer of the skin is the most common of all cancers in the United
  States. 

• Melanoma represents only 4 percent of all skin cancers in the U.S.
  but accounts for more than 75 percent of all skin cancer deaths. 

• Although exposure to the sun's ultraviolet (UV) rays is said to be
  the most important factor in the cause of skin cancers, about 70 percent of American adults do not use sun-protection measures.

The Melanoma International Foundation states that:

• 90% or more of melanoma is caused by ultraviolet radiation either
  from the sun or tanning salons.
• Melanoma is the most common cancer in women ages 25-29 and second
  only to breast cancer in women ages 30-34. 

• Over 80% of a person’s lifetime exposure to the sun occurs by age of 18

Skin cancer is one of the most common and fastest growing forms of cancer in the USA.  In fact, one in every 5 Americans will develop skin cancer in their lifetime (Skin Cancer Foundation).